Facebook ads continue to grow in popularity as more and more people discover the value of them. However, if you aren’t using these display ads correctly you could be wasting your marketing dollars. Let’s look at 5 ways to improve your Facebook ads.
#1 Create & Test Various Ad Versions
You should create a number of different versions of your ad with just minor changes in the text, design, pattern, etc. Once you have created these variations you should run your test ads for a specific period of time. This is a good way to test to see which ads are having the most impact and reach on your target audience.
#2 Run the Ads for The Correct Period of Time
Don’t just take your ads down if you think they are under performing. Eventually, every ad on Facebook will undergo what’s called ‘ad fatigue,’ and you will start to have a decline in CTR. This happens because users have already seen your ad, so it loses its impact. You need to be constantly assessing the ROI on your ads so that you can revise, remove, recycle your ads to get the most out of them. Watch for when your CTR dips – that’s the time to change your ads.
#3 Use Low-Friction Conversion
Facebook ads will drive the user right to your site, but you need to make sure you have only a ‘single call to action’ on the landing page. This is how to convert the highest number of people. Any more than one solid call to action your conversion rate will actually drop.
#4 Drive Traffic to a Landing Page That’s Been Optimized
Drive the traffic from your Facebook ad so that you can capture leads. You need to make sure your ad is going directly to your site page and there your potential customer has to know what is expected of them next. If you don’t do this correctly, you are going to be throwing your money out the window.
#5 Don’t Drive Traffic to a Sales Page
If you do this you will watch them click the back button faster than you can say ‘bye.’ Instead, what you want to do is offer them something they can sign up for like a newsletter, give something of value away for free and in exchange have them sign up, etc. If you are giving your prospects something they want like free help, your next step will be to convert them to a paying customer.
Take advantage of what Facebook ads can do for you!