The social media marketing industry is thriving and Facebook is still seen as the most far reaching social media platform on the internet, which is why you should be considering taking advantage of Facebook ads. In fact, below are 6 tips for a healthy Facebook ad campaign that can help you enjoy success. But before we move on, it’s important that you realize that your Facebook ad campaign isn’t just about the ads you pay for but also your daily interaction on Facebook, which promotes and advertisers your business.
#1 Make Sure to Include Images – The use of images strengthens your Facebook updates. Make sure your Facebook ad campaign includes an image as this will lead to a much higher rate of sharing and commenting by those initial click through visitors. You want fan engagement and this is a great way to do that.
#2 Contests and Giveaways – Facebook lets you promote contests and giveaways. Just post your offer and then amend it to ‘promoted post’ on your wall. If it’s a really good offer make sure you promote it to those people who aren’t currently your fans using your Facebook ads.
#3 Tailor Your Facebook Ads – When you setup your Facebook ad campaign, make sure that you tailor your ads to the correct market – age, gender, region, etc. There are many options for you, so fine tuning your audience so you get the exact people you want clicking through is not that difficult. This is a powerful tool so make use of it.
#4 Provide Enough Information – Your Facebook ads need to contain enough information to entice the viewer to click through. Make use of your space! Then on your Facebook page make sure that you provide answers to every question asked – email, description, website, etc. This information builds confidence, so when your viewer clicks through they are much more likely to stay on the page they landed on.
#5 Respond to Comments – Your Facebook ad has worked in that your viewer has clicked through and landed on your Facebook page. Now they post a comment – here’s where you need to be sure you are replying in a timely manner. It can be the difference between keeping this potential customer an losing them.
#6 Post 10 – 20 Times Each Day – Many don’t realize that you need to post lots. Posters worry that they are bombarding their fans when in actuality only 5% of fans will see your average post. Content is also important. Don’t be sending spam or annoying posts. Make sure each post has a message and learn what days and what times of days your market is most likely to be available.