LinkedIn is a platform founded in the last quarter of 2002 as a practical means for business owners to get their brand message and services further than the city or country they live in. From a small startup, the drive of the people behind it to make the website the ultimate networking space for professionals has been significantly rewarded as it now has over 100 million active users. Not to mention, the company has a market value of approximately 26 billion dollars – a fantastic achievement after 14 years of hard work.
But just what entices the pros to maintain an account on this site? You will know the answer to that after checking out the three reasons why LinkedIn is the most powerful marketing tool in the 21st century.
- Social Media Exposure
These days, you can no longer rely on old forms of advertising like prints, brochures, and flyers. If you aim to have one of the most successful businesses in the world, it is imperative for you to get the word out about the brand as much as possible. The main point is to do it online so that you will have greater chances of getting noticed by your target market across the state or even the globe.
When you start a campaign on LinkedIn, it is as if you have your very own PR agency. You have to think of the content, photos, and videos that you’d like to share with the audience, and after clicking several options, it can spread your posts to users in an instant. The amount of exposure that the platform can provide is a third of the reasons why LinkedIn is the most powerful marketing tool in the 21st century.
- Joint Ventures
The website is an impressive space to look for companies or executives you may want to do business with someday. Remember that LinkedIn’s popularity and integrity have soared high in the past years that some of its users are members of the Fortune 500. At the same time, there are small- and medium-sized firms registered to it. With a broad range of individuals you can strike a partnership with, it is possible for you to meet key entrepreneurs in a short period.
The importance of the business partners you may find on LinkedIn is that they can recommend your brand to their customers and vice versa. Your profits will grow when your connections grow.
- Client Base
Of course, if you can get companies with different numbers of employees on the site as associates, you are also entitled to make them and many others your clients. No one has seen an enterprise expand by just sticking to their core resources. They may need help from staffing agencies, suppliers, or marketers, and you simply have to look for those whose requirements match your services.
The best advice now is to accept all the connection requests you will get. Feel free to type a keyword to LinkedIn’s search box to narrow down the list of people you can send invites to as well.
Realize more ways to market through LinkedIn today!