Are you struggling to find an approach to re-engage past customers and prospects on Facebook? You are not alone. Many marketers who are struggling with conversions, have Facebook remarketing in their mind.
Facebook Marketing is an act of running ads targeted toward past visitors to your site. For example, you are getting traffic on your site, but your bounce rate is too high. In this case, people are right on the edge of converting but you’re losing them for what can possibly be for many reasons.
With the help of Facebook’s tracking pixel, you can identify visitors who bounced and run a targeted ad based on their behavior. You can offer a Facebook-exclusive coupon code or some sort of freebie to incentivize them to complete their purchase.
If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests.
Below, you will see five ways to turn past website visitors and cold leads into loyal customers via Facebook remarketing campaigns.
1. Remarket to Specific Landing Page Visitors
When people visit your page, you realize two things. Either they are interested in your product or already familiar with your business. A generic offer may not work here, so, you must create landing page-specific Facebook ads that are highly relevant to your audience.
2. Remarket to Your Blog Readers
Your site might be visible to the audience via search engines, paid promotions, email newsletters, referrals, and many other channels. For many readers, their visit on your blog might be first and last. They may read it once and move on to the next one. Remarketing to these readers is a great way to recapture their attention. It may result in turning them into returning readers. Sharing free high-quality content is one of the best ways to warm up cold leads. You can use Facebook boosted posts to reach more readers with your blog articles.
3. Remarket to Past Purchasers
Studies say that almost half of overall revenue from U.S. online retailers comes from repeat customers. So, if you want people to buy more from you, you must remarket your past buyers. But make sure you target them for other related product.
4. Remarket to Free Trial Users
In the software business, many of your leads are not paid users. Free users know your software very well and when you upgrade any valuable feature, they may start paying for your product. To prompt freemium users to become paying customers, you can also offer a discount on the initial purchase.
5. Remarket to Newsletter Subscribers
Newsletter subscribers can be of two types – one who always open and read your emails and others who don’t. To remarket to newsletter subscribers, start by segmenting your email lists into those two audience groups. Focus first on the active readers who are highly engaged. You can target this audience with more sales-oriented offers such as Sign Up, Get Started Today, or Shop Now.
Marketers spend thousand’s of dollars on getting people to their website but only a few make purchases from their first visit. With Facebook custom audiences, you can retarget every one of your website visitors with a highly relevant offer. To get the best results you can segment your audiences according to their browsing history and interests.