If you want to reach your targeted audience then Facebook Ads are the best way. It is more likely used by marketers because it is very easy to connect your targeted audience with your Ads. The most important factor on which the Ad’s success depends is image and content.

If you want to create compelling Ads that can attract users then you should have deep knowledge about the Ad specs and image size that you are using in your Ads. Below you can see some ad format with their perfect size and specs. Make sure that your images and Ad specs are fulfilling this criterion.

Single Image Ads

It is the most versatile type of image Ads that use only a single image with a link. The information is less in this type of Ads. For single image ads, Facebook ads specs are:
For Images
* Image size: 1,200 x 628 pixels
* Image ratio: 9:16 to 16: 9 (cropped to 1.91:1 when a link is included)
For Copy
* Text: 125 characters
* Headline: 25 characters
* Link description: 30 character

Single Video Ads

It is just similar to the image ads with only one major difference i.e. there is a video in place of the image. These can be used to promote a product. For single video ads, Facebook ads specs are:

For Videos
* Format–.MOV or.MP4
* Resolution – 720p at minimum
* Caption – 2,200 characters maximum
* File Size – 2.3 GB maximum
* Thumbnail Image – 1,200 x 675 pixels, 16.9 ratio
* Aspect Ratio — 16:9
For Copy
* Text – 90 characters
* Headline – 25 characters
* Link Description – 30 characters

Canvas Ads

With this, you can get more control over the design and build instant experience from scratch. In this type of ads, you can add photos, videos, text, button, etc. For this, Ad specs are:
* Video: MOV or.MP4, 16:9 or 1:1 ratio
* Text – 90 characters
* Description – 30 characters
* Headline – 45 characters
* Image: 1,200 x 628, 1.9:1 ratio

Slideshow Ads

You can use a maximum of 10 different types of images that create a loop. This helps you to show a clear picture of your products.
For Images
* Size – 1,280 x 720 pixels
* Ratio – 16:9, 1:1 or 2:3
* Format—.MOV or.MP4
For Copy
* Text – 90 characters
* Headline – 25 characters
* Link Description – 30 characters

Carousel Ads

These types of ads are helpful to show a loop up to 10 images, slideshow, videos. You can use any of them or all of them in a single campaign.
For Images:
* Size – 1,080 x 1,080 pixels
* Ratio – 1:1 square
For Videos:
* Format–.MOV or.MP4
* Aspect Ratio – 1:1 square
* Resolution – 720p at minimum
* File Size – 2.3 GB maximum
* Thumbnail – 1,080 x 1,080 pixels
For Copy:
* Text – 90 characters
* Headline – 40 characters
* Description – 20 characters

Dynamic Product Ads

These ads are like remarketing ads that targeted users based on their past behavior. For these ads, Specs are:
For Image
* size: 1,200 x 628 pixels or 600 x 600 pixels
For copy
* Text: 90 characters
* Headline: 25 characters
* Link Description: 30 characters

If you want to generate more ROI from your Facebook ads, you must use the above-stated image and content specification.

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