The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.

  1. Let your friends know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.
  2. When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.
  3. Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.
  4. You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.
  5. Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.
  6. Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.
  7. Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website.
  8. Always work to find ways to include a “Call to Action.” Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.
  9. Use images intensively. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.
  10. Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile.

 

2020-04-27

5 Comments

  1. I think one of your adverts caused my browser to resize, you may well want to put that on your blacklist.

  2. Hi everyone ! we are presently taking on new reviewers who would be interested in reviewing our CBD product line including CBD SNACK. If this is of interest to you please feel free to reach out to me on razorsaverusa.com

  3. By way of introduction, I am Mark Schaefer with Nutritional Products International (nutricompany.com). We serve international and domestic manufacturers seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you to discuss the possibility of expanding your distribution reach. We provide expertise in all areas of distribution, and our offerings include the following: * Rapid entry into the U.S. market. * Purchase Orders * FDA Regulatory Compliance * Active accounts with major U.S. distributors and retailers. * Our proven sales force has public relations, branding and marketing all under one roof. We maintain active business relationships with over 200,000 distribution outlets across the nation, and we have a direct line of contact with executive-level buyers. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States thus giving your brand a fast track to market in a professional manner. Please contact me directly at 561-544-0719 or by replying, so we can discuss your brand further. Kind Regards, Mark Schaefer, Director Of Global Procurement, Nutritional Products International, 101 Plaza Real S, Boca Raton, FL 33432, Office: 561-544-0719

  4. Thanks for your post. What I want to say is that when you are evaluating a good on the net electronics store, look for a website with comprehensive information on important factors such as the security statement, basic safety details, payment procedures, and also other terms plus policies. Often take time to browse the help plus FAQ areas to get a superior idea of what sort of shop functions, what they can perform for you, and the way you can make best use of the features.

Leave a Reply

Your email address will not be published. Required fields are marked *