Before I get into the heart of this course (Evergreen Marketing Secrets) I want to make sure you completely understand the direction I’m taking.
I have nothing against giving you specific techniques and strategies because they are important but they are never more important than the thought process that went into creating them.
Evergreen marketing secrets refers to the fact that I’m giving you proven concepts (that never stop working) based on the nature of the people you sell to. People can change a lot of things about themselves but their nature isn’t usually one of them. People can go against their nature (for short periods of time) but rarely can they change it.
In the future you should make a conscious effort to try and understand why something is done instead of just copying what you see someone else successfully doing. There’s always something more beneath the surface that you can study and learn from.
The concepts I’m going to reveal help you to tap into the minds of the people you want money from.
People will almost never give you their money for your reasons. What you have to do is show people that you want their money for the exact same reasons they want to give their money to somebody/anybody and believe it or not, that’s a lot easier to do than it sounds.
Once you understand how to see what motivates another person, you can put yourself in position to show them how what you have to offer will help them do whatever it is they’re trying to do. That’s really the only way to get someone’s attention.
Don’t try to convince people they need what you’re selling. Show them how what you’re selling will help them do something they’re already trying to do. That makes your product a natural fit for what they care about.
People care about themselves first, what they’re trying to do, anyone else who seems to care about them and anything that appears to be able to help them do more of what they already want to do.
What I just said will become much clearer as you go through this course. You will completely understand exactly what to say to people and how to structure your product offers in a way that’s most attractive to the people you want money from.